See Italy

Thanks for joining the Back to Basics Academy!

How to navigate the course platform

Recording Module 1: Reflect and analyze your business & make it about your clients and not about what you do

Step 1 - Start examining your business

Step 2 - Focus on the Motivators

Step 3 - Find out who your competitors are

Step 4 - Identify your unique selling preposition

Step 5 - Find a way to "Purple Cow" your business

Recording Module 2: Reflect and analyze your business & make it about your clients and not about what you do

Step 1 - List your client Extras

Step 2 - Share your compelling story

Step 3 - List your credibility factors

Step 4 - Identify your niche and expertise

Stop being everything to everyone! Learn to identify who you want and will serve: Your Ideal Client

Step 1 - Sketch your Ideal Client Profile

Step 2 - Do Anything, Pay Anything

Step 3 - Where do your clients hang out?

Step 4 - Hang out Fact finding

Now that you have crafted your Ideal Client profile, start communicating to them who you are and how you can help

Step 1 - Recap everything to create your Marketing Message

Step 2 - What's your Claim?

Step 3 - Your Elevator Speech formula

Step 4 - Your Message in a Tagline

Step 5 - Will you walk your talk?

Your next step sees you creating packages and offers with your services: packages are easier to understand, trust and buy

Step 1 - Create your own (proprietary) Booking System

Step 2 - Offer Continuity Programs and Packages

Step 3 - Create different program options

The wonderful thing about great marketing is that you're not "pushing" your services on others, in fact, with the right materials, you will "pull" clients in towards you!

Step 1 - Your Pull Marketing Questions

Step 2 - Request Testimonials

Step 3 - An interview with...

Step 4 - Your Website

Step 5 - Your email signature

Learn more about the marketing materials that speak to your ideal clients

Step 1 - Your Newsletter

Learn more about the marketing materials that speak to your ideal clients

Step 1 - Warm letter of introduction

Step 2 - Virtual dates with Center of Influence

Step 3 - Strategic Alliances

Step 4 - Where do your clients hang out?

Step 5 - Speaking to attract new clients

Create your "Marketing pie" and use it, all year round

Step 1 - Your "Marketing Pie"

Step 2 - Your systems

Step 3 - Make time in your day for marketing

Make Marketing a Top Priority

Step 1 - Prioritize your daily tasks

Step 2 - Your Daily Time Breakout

Step 3 - Your Time Off

Step 4 - Create your Business Development Days

Master the Soft Close Sale

Step 1 - The Obvious List

Step 2 - Is everything OK / Just checking in

Step 3 - Before your call

Master the “soft close” sale (Part II)

Step 1 - Script for the soft close

Step 2 - The "here is what we talked about" email