Course Description

Everything you need to leverage your extraordinary educational journey into increased Italy bookings! Learn everything you have to do before, during and after your trip.

Educational Coordinator

Christopher Atwood

Christopher Atwood is a communications and marketing specialist at See Italy Travel. Prior to working in travel, Christopher taught Italian language at the university level and resided in Italy for 2 years. He has lived near and far -- from San Francisco to Rome, from New York to Bologna. Christopher is a specialist in regional Italian culture, including local traditions and cuisines. In 2015, Christopher co-authored with Laura Massoni the book, "Italy for All Seasons." He is passionate about sharing the authentic Italy with the agent community at large and their trusted travelers.You can contact Chris at:[email protected]

Course curriculum

  • 1

    Before Your FAM

    • Marketing Considerations for Before Your FAM

    • Before Your FAM Marketing Checklist
  • 2

    During Your FAM

    • Marketing Considerations for During Your FAM

    • During FAM Marketing Checklist
  • 3

    After Your FAM

    • Marketing Considerations for After Your FAM