Course Description


Newsletter is the New Dear Aunt Agony Webinar

Giving you the tips and techniques you need to craft lovely business love letters (i.e. newsletters!)

I have been sending my "A Personal Note from Laura" newsletter for over 10 years now and I have gone from 0 reactions (well, that's not entirely true... I did get an unsubscribe) to dozens of emails back for each and every newsletter I send.

It did not happen overnight. Let me repeat that... it did NOT happen overnight! 

It took me years of experimenting, testing different email formats, adopting different tones of voice, and tackling different topics.


It took years of small successes ("Wow! Michael from Maryland just wrote me back!") and epic fails ("no one has replied to my last 5 newsletters...I am a total failure") and periods of writer's block, wounded pride, and no newsletters in my outbox.

If there is one thing I've learned over the years it's that it isn't easy and it takes time, effort, and determination

I am so excited about this brand new webinar we've put together. It's short and sweet and will transform the way you look at newsletters, help you start writing your own "notes" that your subscribers will love to read, and train you to develop a consistent newsletter practice so as to grow your mailing list inexorably.

And we will do it together!


The Newsletter is the New Dear Aunt Agony webinar will take place on Saturday February 6 at 1PM EST/10AM PST. A Zoom participation link will be provided to you upon purchasing the course. 

Have questions about the course?

Join Laura for a quick 10 min Q&A session at 1PM EST/10AM PST on Thursday February 4 on Zoom.

Bring a cup of Joe and all your questions with you! 
Register for the quick Zoom call here!


Our STARTER PACK is $75.00 USD. 

Take advantage of our EARLY BIRD SPECIAL and save $20.00 USD by signing up before 2:00 PM EST on Wednesday February 3, 2021. 


>>> YES, I WANT TO SEND LOVE LETTERS TOO! <<<




Are you still trying to figure out if today is the day to invest in learning something new to make your business shine?

Here's what you'll get from this 45 minute deep dive into the world of writing business love letters (or newsletters):

  • A virtual space to let your creativity and inspiration flow
  • 2 simple methods to write newsletters that your subscribers will really love to read
  • An easy way to find and store materials to start spicing up your newsletters
    – No more writer's block -- I promise!
  • 3 unique newsletter templates you can adapt and adopt right now
  • A pre-built 2021 calendar for your monthly newsletters about Italian destinations & lifestyle
  • A variety of case stories to inspire you
    – Did you know Leonardo da Vinci started by copying his master's pieces?
  • Lifelong access to the See Italy Travel Facebook Group
    - Get drops of wisdom on Italian destinations & lifestyle + best practices on the travel business industry


The Newsletter is the New Dear Aunt Agony webinar will take place on Saturday February 6 at 1PM EST/10AM PST. A Zoom participation link will be provided to you upon purchasing the course. 

Have questions about the course?

Join Laura for a quick 10 min Q&A session at 1PM EST/10AM PST on Thursday February 4 on Zoom.

Bring a cup of Joe and all your questions with you! 
Register for the quick Zoom call here!




But once we are done, what happens next?

Wouldn't it be great to have someone by your side as you put into practice the lessons you just learned AND to give you feedback on your first business love letter? 

I hear you. That's why I, Laura Massoni, will be here to hold your hand as you draft your first business newsletter -- and go through it together when you're done! Just sign up for an exclusive, 1 on 1, 45 minute consultation with me! 

PREMIUM OFFER

Our Premium Offer ($105.00 USD) includes:

1x 45 minute Newsletter is the New Dear Aunt Agony webinar

1x 45 minute 1-1 exclusive consultation with Laura


Ready to upgrade your newsletter experience?


>>> Upgrade my webinar experience with a 1-1 exclusive consultation with Laura!  <<<




Is the Newsletter is the New Dear Aunt Agony webinar right for me?

It absolutely is, if...

  • You have a newsletter, but tend to postpone the send of each one because... 
    • It has been, and still is, so hard to focus right now
    • It's scary to reach out to people you do not know without knowing what they are really going through
    • Is there really anyone interested in what I have to say?
  • You are thinking you should find new marketing tools to reach out to your clients because...
    • It's time to make a change and build a better business (and a better world -- we're ambitious guys!)
    • It's time to add a personal touch to my communication
    • I have FB, LinkedIn, and Twitter, but I want something that really feels like it's mine!
  • You have been wondering if a newsletter could help deepen your customer relationships because...
    • It's time your clients hear back from you with the unique tone that's truly yours
    • It's time you fully express what you can do for your clients 
    • You want to tell your wonderful clients all about hot new destinations and the crazy things you've been cooking up in your business


> Start making your business day more interesting for you AND your clients!

> Start sending business love letters!

> Say NO to boring marketing emails!




This is some praise I've received after a recent newsletter of mine...

Reading Laura's weekly newsletter in this crazy time has been such a joy. In this ocean of uncertainty we're all currently living in, this was always a certainty -- my little happy pill to start my week off with good vibes!

– Veronica R.


I have so much fun going through your note every morning. The personal Italian touches inspire me. Love them.
You really know what you are talking about when it comes to changes in life, everyday obstacles, and, of course, all things Italy! Thank you Laura! 

Janice



The Newsletter is the New Dear Aunt Agony webinar will take place on Saturday February 6 at 1PM EST/10AM PST. A Zoom participation link will be provided to you upon purchasing the course. 

Have questions about the course?

Join Laura for a quick 10 min Q&A session at 1PM EST/10AM PST on Thursday February 4 on Zoom.

Bring a cup of Joe and all your questions with you! 
Register for the quick Zoom call here!


Want more info? Just send an email to laura@seeitalytravel.com and my team will get back to you within 24 hours.


>>> STARTER PACK: 45 minute Newsletter is the New Dear Aunt Agony webinar <<<


>>> PREMIUM PACKAGE: 45 minute Newsletter is the New Dear Aunt Agony webinar PLUS a 45 minute 1-1 exclusive consultation with Laura <<<

Laura Massoni

I am so excited about this brand new webinar we've put together. It's short and sweet and will transform the way you look at newsletters, help you start writing your own "notes" that your subscribers will love to read, and train you to develop a consistent newsletter practice so as to grow your mailing list inexorably.And we will do it together!

Course curriculum

  • 1

    What Happens Next?

    • What's Next?

Pricing options

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